Debenhams hires Blowfish for credit card DM work
14 Nov 2005 | by by Joe Lepper
LONDON - Blowfish has been hired by Debenhams to handle a direct marketing campaign for its...The agency has been hired on a project basis by Debenhams to specifically target its credit card holders and encourage them to use their cards. Andrew Rosbottom, Debenhams direct marketing controller, said: "This is only aimed at existing credit card holders with the aim to increase their spend ...



