to remove filtersCossette pays £7.8m for MCBD
02 Sep 2005 | by Glen Mutel
, Subaru and Debenhams. The Cossette deal ties the MCBD founders and principle shareholders Jeremy Miles ...
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Debenhams hires Blowfish for credit card DM work
14 Nov 2005 | by by Joe Lepper
LONDON - Blowfish has been hired by Debenhams to handle a direct marketing campaign for its...The agency has been hired on a project basis by Debenhams to specifically target its credit card holders and encourage them to use their cards. Andrew Rosbottom, Debenhams direct marketing controller, said: "This is only aimed at existing credit card holders with the aim to increase their spend ...
Nectar switches DM assignment to BEC
01 Jul 2005 | by Claire Billings
Nectar, the loyalty scheme backed by retailers ranging from Debenhams to Sainsbury's, has moved its
Direct News: Lloyds TSB prepares Rewards card drive
15 Jun 2005 | by Ben Carter
, including PC World, Debenhams and Marks Spencer, at which consumers can redeem their points. Users ...
Lloyds TSB prepares Rewards credit card drive
15 Jun 2005 | by by Ben Carter
World, Debenhams and Marks Spencer, at which consumers can redeem their points. Users will receive ...
NOP World hires Hannah Nutley to develop qualitative research
16 May 2005 | by by Staff
with a range of blue-chip clients including Diageo, Cadbury Schweppes, Orange and Debenhams, on projects ...
Retailers plot DM push for new credit cards
13 May 2005 | by Glen Mutel
Debenhams and Arcadia are launching credit cards to protect profits in the face of an impending...Debenhams has this week appointed Interpublic's FCBi to create a below-the-line launch campaign ... cent of retailers reporting a year-on-year decline in sales. However, Debenhams has suffered less ... in December 2003, is expected to float later this year. Debenhams confirmed that it was talking to agencies ...
Debenhams and Arcadia plot DM push for new credit cards
13 May 2005 | by by Glen Mutel
LONDON - Debenhams and Arcadia are launching credit cards to protect profits in the face...Debenhams has this week appointed Interpublic's FCBi to create a below-the-line launch campaign ... % of retailers reporting a year-on-year decline in sales. However, Debenhams has suffered less than many ... , is expected to float later this year. Debenhams confirmed that it was talking to agencies about an unnamed ...
Customer magazines can increase market share by 8%
29 Mar 2005 | by by Daniel Farey-Jones
to be disclosed, but among those which did were Debenhams, which publishes Desire, and London Underground, which ... that Debenhams has the latest styles and fashions. Each brand's magazine was audited by comparing ...
Opinion: Marketing Society - Loyalty's missing link
23 Mar 2005 | by Robert Pepper, a marketing strategist and a member of The Marketing Society
paper vouchers, just as they have in the US. And she was right. Retailers such as Debenhams, Zara, Next
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
