Biggest advertisers: Top 100 advertisers
19 Dec 2007
.0 75 53 Esure 20,589,805 -20.6 0.0 -100.0 76 76 Debenhams ... .0 11.2 76 76 Debenhams 0.2 -51.0 49.5 4.4 77 85 Channel 4 ... .4 -7.8 76 76 Debenhams 6.3 -15.0 44.0 1.9 77 85 Channel 4 ...
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Direct mail: Top 100 direct mailers
19 Dec 2007
,619,977 15,761,205 50 53 Debenhams 6,542,201 13,201,633 51 - Zurich Insurance ... .23 -15 23 49 54 PDSA 64.18 35.82 6 83 50 53 Debenhams ...
Marketing League Table: Customer publishing leagues
19 Dec 2007
-Packard, Debenhams. Member APA. www.publicis-blueprint.co.uk 4 Ten Alps Communications Founded 1971 ...
Nectar relaunches business scheme
12 Dec 2007 | by Jacquie Bowser
sponsors such as Sainsbury, Debenhams and BP when they buy personal items. Charlie Humphreys, head ...
Direct: Debenhams set for 'style' work
12 Dec 2007
Debenhams has hired Iris Experience to handle an experiential campaign....The 'Style the nation' activity aims to drive footfall, promote the retailer's UK-wide store refurbishment programme and the launch of Debenhams brands. Activity will include 'style squads ... . The campaign will also be used to promote the latest fashion ranges from Debenhams' star designers, who include ...
The Work: New Campaigns - UK
07 Dec 2007
Debenham Production company: Hibbert Ralph Animation Director/editor: Jerry Hibbert Post ...
LMG sells Nectar to Canadian company for £368m
04 Dec 2007 | by Alex Donohue
In buying LMG, Aeroplan will gain the UK s largest loyalty programme company, Nectar , along with the shopping details of around 10m people already signed up to the plan in the country. Nectar has loyalty agreements with a host of major UK brands including Sainsbury s, BP and Debenhams. Aeroplan, a loyalty ...
ASA upholds complaints about film posters
23 Nov 2007 | by Matthew Warren
and threatened use of guns". In another ruling, the ASA rejected complaints that a press ad for Debenhams ...
Debenhams brings in FD as lean Christmas looms
21 Nov 2007 | by David Quainton
Department store Debenhams has ushered in FD for a financial brief after a shootout with rival...FD picks up the account just as Debenhams enters its busiest trading period of the year in the run-up to Christmas and after posting positive annual figures last month. Debenhams, a FTSE 250 company, lost nearly ... . Debenhams instigated its agency switch after learning that Duncan Murray and Andy Cornelius will be leaving ...
Debenhams escapes ban over models on railway
21 Nov 2007 | by Nikki Sandison
LONDON - Debenhams has escaped a ban from the watchdog for a press ad featuring models posing on a...on railway tracks each year. The ad for Debenhams women s fashion range showed models posing on a ... moving along the tracks in the background. Debenhams defended the ad by pointing out that the models ...
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