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The Work: New Campaigns - UK

Debenham Production company: Hibbert Ralph Animation Director/editor: Jerry Hibbert Post ...

Retailers adopt new strategies for Christmas 2007

, not least Debenhams , which is reducing its TV exposure. John Lewis marketing director Gill Barr insists ... against stores such as Debenhams. Meanwhile, John Lewis, says Barr, is looking to build on its rational ... to digital, with the exception of M S, which spent 3.2% and Debenhams at 2.3%, according to Nielsen Media ...

Nielsen reports 10% drop in direct mail volumes

,822,666 -15% 23% 49 PDSA 6,619,977 15,761,205 6% 83% 50 Debenhams 6,542,201 13,201,633 6 ...

Debenhams sponsors Red magazine supplement

LONDON - High street fashion retailer Debenhams is sponsoring Red magazine's fashion supplement...Debenhams branding and logo on the supplement s front cover and poly bag, as well as display advertisements ... appearing on selected ranges and favourite items in Debenhams, chosen by Red s fashion team. Copies ... are delighted to be working with Debenhams on this project. Red readers are high-spending and discerning ...

Hotline: Debenhams appoints Steel to handle digital communications

Debenhams has appointed the London-based agency Steel to handle all digital communications

Woolworths' appoints MIG to digitise print catalogue

of the agency s experience of working with retailers, including Debenhams, Asda and JD Williams. ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.