Direct mail: Top 100 direct mailers
19 Dec 2007
,619,977 15,761,205 50 53 Debenhams 6,542,201 13,201,633 51 - Zurich Insurance ... .23 -15 23 49 54 PDSA 64.18 35.82 6 83 50 53 Debenhams ...
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Biggest advertisers: Top 100 advertisers
19 Dec 2007
.0 75 53 Esure 20,589,805 -20.6 0.0 -100.0 76 76 Debenhams ... .0 11.2 76 76 Debenhams 0.2 -51.0 49.5 4.4 77 85 Channel 4 ... .4 -7.8 76 76 Debenhams 6.3 -15.0 44.0 1.9 77 85 Channel 4 ...
Marketing League Table: Customer publishing leagues
19 Dec 2007
-Packard, Debenhams. Member APA. www.publicis-blueprint.co.uk 4 Ten Alps Communications Founded 1971 ...
Nectar relaunches business scheme
12 Dec 2007 | by Jacquie Bowser
sponsors such as Sainsbury, Debenhams and BP when they buy personal items. Charlie Humphreys, head ...
Direct: Debenhams set for 'style' work
12 Dec 2007
Debenhams has hired Iris Experience to handle an experiential campaign....The 'Style the nation' activity aims to drive footfall, promote the retailer's UK-wide store refurbishment programme and the launch of Debenhams brands. Activity will include 'style squads ... . The campaign will also be used to promote the latest fashion ranges from Debenhams' star designers, who include ...
The Work: New Campaigns - UK
07 Dec 2007
Debenham Production company: Hibbert Ralph Animation Director/editor: Jerry Hibbert Post ...
LMG sells Nectar to Canadian company for £368m
04 Dec 2007 | by Alex Donohue
In buying LMG, Aeroplan will gain the UK s largest loyalty programme company, Nectar , along with the shopping details of around 10m people already signed up to the plan in the country. Nectar has loyalty agreements with a host of major UK brands including Sainsbury s, BP and Debenhams. Aeroplan, a loyalty ...
Shopping: Shopping stats - Pre-Christmas retail services vary widely
04 Dec 2007
found to not offer any gift service at all. Apple scored 43 per cent, Debenhams 47 per cent and HMV only ...
ASA upholds complaints about film posters
23 Nov 2007 | by Matthew Warren
and threatened use of guns". In another ruling, the ASA rejected complaints that a press ad for Debenhams ...
Debenhams brings in FD as lean Christmas looms
21 Nov 2007 | by David Quainton
Department store Debenhams has ushered in FD for a financial brief after a shootout with rival...FD picks up the account just as Debenhams enters its busiest trading period of the year in the run-up to Christmas and after posting positive annual figures last month. Debenhams, a FTSE 250 company, lost nearly ... . Debenhams instigated its agency switch after learning that Duncan Murray and Andy Cornelius will be leaving ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
