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The Week in Healthcare - CME McKinley hires support

Debenhams has hired health agency Kilpatrick PR to handle the PR support for its beauty halls across the UK. The agency has also picked up an account with US skincare brand StriVectin to handle consumer and trade press and comms across the UK and Ireland. ...

Hotwire launches digital agency

33 Digital will target clients outside the traditional technology sphere. Hotwire has already signed up eight clients for the new agency, including Debenhams and Silicon Valley start-up Evernote. In addition ft.com, an existing Hotwire client, will transfer over to the new agency. Hotwire director Drew ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.