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And in the real world... GM, Sainsbury's, Domino's and more

in the past year. Source: The Times Debenhams is launching a 250 million four-day sale in a shock ...

Debenhams 'design in every department' by JWT London

JWT London has launched a new campaign to signal a redesign of Debenhams' brand identity....The ad is directed by Thomas Napper, who has worked on films including Pride and Prejudice and Atonement . It features a glamorous 40th birthday party decked out with Debenhams s fashion and homewares. The TV ad airs tonight during the 8.30pm edition of Coronation Street. ...

JWT beats BBH to £15 million Debenhams advertising account

LONDON - JWT London has won the £15 million Debenhams advertising account, after a final shoot...M C Saatchi was kicked off the pitch earlier this week. Karmarama and Publicis were dropped in February. Debenhams called a pitch in January after Miles Calcraft Briginshaw Duffy resigned the business in order to pitch for the 20 million John Lewis account, which later went to Adam Eve. ...

Zavvi to sell knickers and perfume as part of online relaunch

their purchase by the group s management. According to reports Debenhams is likely to acquire Principles ...

Adam & Eve scoops £20 million John Lewis account

The agency will begin working with the retailer in March this year with its first work expected to break soon afterwards. The review was handled by the AAR. The decision will come as a disappointment to MCBD, which resigned its Debenhams account in December to pitch for the John Lewis brief. It already ...

 

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