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My-wardrobe.com appoints Amanda Metcalfe as marketing director

, Debenhams, Laura Ashley and Selfridges. Metcalfe will oversee the company's marketing strategy ...

And in the real world... GM, Sainsbury's, Domino's and more

in the past year. Source: The Times Debenhams is launching a 250 million four-day sale in a shock ...

Debenhams becomes first UK department store to sell goods on Amazon

LONDON - High street retailer Debenhams is to sell products on eBay and Amazon, including designer...will sell around 100 items. Debenhams said Amazon and eBay will widen its customer base to millions ...

Debenhams 'design in every department' by JWT London

JWT London has launched a new campaign to signal a redesign of Debenhams' brand identity....The ad is directed by Thomas Napper, who has worked on films including Pride and Prejudice and Atonement . It features a glamorous 40th birthday party decked out with Debenhams s fashion and homewares. The TV ad airs tonight during the 8.30pm edition of Coronation Street. ...

VIDEO: Debenhams returns to TV advertising today

LONDON - After a two-year hiatus Debenhams is promoting itself on TV again from today with an ad...The 2m ad seeks to reposition Debenhams as a designer-focused retailer and will carry the strapline "Design in every department", replacing its former slogan "Styling the nation ... of 'Coronation Street'. JWT London won the 15m Debenhams ad account in April. Miles Calcraft Briginshaw Duffy ...

Flashback? Retailers likely to resort to flash sales again in the run-up to Christmas

with an 'up to '50% sale' and Debenhams undercutting its rivals with an 'up to 70%' sale.

Next bucks high-street trend

Fashion retailer takes the New York subway to help close the gap on arch clothing rival Debenhams...representing good value for money. This can be put into context by comparing Next's index to Debenhams' rating. At the start of 2009, Debenhams had a score of +26, while Next's was +18. By 29 September, Debenhams' index score had dipped to +25, while Next's index score had risen to +21. In other words, Next ...

Debenhams forecasts higher profits

LONDON - Debenhams is expecting a boost in its profits for 2009, despite sales falling due to in

Window dressing: Arcadia faces a challenge in moving brands like Dorothy Perkins into BHS stores

could resemble something similar to the Debenhams model. There's speculation that Green is looking ...

British consumers ditch sales for sunbathing

in the key sales period have a genuine demand from consumers but for shops like Debenhams which discount all ...

 

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