Why it's time for the Long Now
30 Jan 2009 | by Laurence Green
promise and dignity intact; while Debenhams, by contrast, will find it hard to recover premium brand turf ...
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Pitch Update
30 Jan 2009
. No weekend for those pitching teams. The gang of agencies in the Debenhams pitch - Bartle Bogle Hegarty, M ...
Close-Up: Why are so many retailers pitching?
23 Jan 2009
Debenhams tried to put pressure on Miles Calcraft Briginshaw Duffy's margins, which led to the agency ... director, Debenhams "We were forced into pitching by Miles Calcraft Briginshaw Duffy going for the John ...
Boyle appointed ad director for inserts as key staff leave
20 Jan 2009 | by John Reynolds
management working with clients including Homebase and Debenhams. IPC said he will look to reposition ...
Primark eyes Piccadilly flagship store in central London expansion
16 Jan 2009 | by Staff
Street, which it acquired from Debenhams in 2007. This week Primark announced postive sales growth ...
Pitch Update
16 Jan 2009
. Debenhams, meanwhile, is forging ahead with its £15 million review, and has shortlisted Publicis, JWT, M ... on Debenhams work? It just shows what lengths agencies are prepared to go to on even the least creatively ... for the end of February. Debenhams' incumbent, Miles Calcraft Briginshaw Duffy (which resigned the account ...
Aggressive retail discounting could damage brand reputation
13 Jan 2009 | by Miranda Fitzgerald
Department store Debenhams is known for its 20%-off, three-day sales, which run as part of its regular ... ,' adds Saunders. 'Debenhams' November sale is well established, but the M S one-day spectaculars left ...
Pricing trends
09 Jan 2009
Debenhams posted like-for-like sales down only 3.5% on the back of aggressive price promotions, but because of careful inventory controls its margins held steady. Sales at Next, which did not launch panic discounts, dropped 7%, but it, too, managed to protect its margins. Mark and Spencer's sales ...
In the news ... Marks & Spencer
09 Jan 2009
per cent sales fall for the six months to Christmas Eve and Debenhams saw a decline of 3.3 per cent ...
The Week: Advertising reviews - Debenhams calls ad pitch
09 Jan 2009
Debenhams has called a pitch for its £15 million UK advertising account after the incumbent, Miles Calcraft Briginshaw Duffy, resigned the business to pitch for the £20 million John Lewis account. MCBD originally made the John Lewis shortlist alongside the incumbent, Lowe London, and Adam & Eve. Lowe later ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
