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FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards
24 Sep 1999 | by RICHARD EDWARDS
. Debenhams fashion PR head Catherine Sturgess agrees and says that the company sees a noticeable increase ... there with massive opportunities to get to the consumer, he adds. Debenhams is one example of a high street ... s will acknowledge, can lead to success or failure. DEBENHAMS DESIGNER CLOTHING RANGES GO CENTRE STAGE ...
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