Brand builder: Ultimo
14 Mar 2012 | by Kim Benjamin
was the same. Brand partnerships with supermarkets Asda and Tesco and department-store chain Debenhams ...
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Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
, and John Rocha, Jasper Conran and Matthew Williamson at Debenhams are all part of this burgeoning trend ...
Revolution: Special Report - Third parties make the most of mobile
06 Mar 2012 | by Stuart Derrick
to embrace the opportunities of affiliate marketing across mobile platforms. Debenhams for one has dipped ...
Brand barometer: Department stores, which is most prominent on the web?
23 Jan 2012 | by Gemma Charles
Debenhams generated the most online conversations compared to competitors Marks & Spencer, House
Helen Edwards: Retailers do not 'leak consumers', they lose them to brands doing it better
18 Jan 2012 | by Helen Edwards, PPA Business columnist of the year
.3% on the previous year. - Debenhams - After a record pre-Christmas week, the department store's share price ...
Morrisons appoints Lancaster to lead Kiddicare marketing
17 Jan 2012 | by Matthew Chapman
on the strategic launch of JohnLewis.com and Debenhams.com. The supermarket acquired Kiddicare in a 70m deal ...
Blue Dragon rolls out Chinese New Year Aurasma campaign
13 Jan 2012 | by Sarah Shearman
in the UK, with a number of brands, including Magners , Tesco and Debenhams, using it in their digital ...
John Lewis bucks downward trend with record sales
19 Dec 2011 | by Matthew Chapman
the retailer's profit margins as it battles to match competitors' prices. Debenhams is currently running a ...
Retailers turn to discount ads to lure shoppers
16 Dec 2011 | by John Reynolds
, as always, if they have an item on sale that we sell, it s on sale with us." Debenhams is running press ...
Debenhams cashes in on Olympics with British-themed homewares for 2012
09 Dec 2011 | by Rachel Barnes
Debenhams is expanding its designer collaboration Editions brand into homewares in spring...to London landmarks. The British theme is part of Debenhams wider strategy for its home offer next year ... Debenhams is not a sponsor of the London 2012 Games, it has bought in a range of official Olympics ... -owned by Sadie Frost - into loungewear. Debenhams also plans to scale up the premium offer within its beauty ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
