Blue Dragon rolls out Chinese New Year Aurasma campaign
13 Jan 2012 | by Sarah Shearman
in the UK, with a number of brands, including Magners , Tesco and Debenhams, using it in their digital ...
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Think BR: The new era of emotive advertising
28 Feb 2012 | by Danny Turnbull
, what is Debenhams? Or House of Fraser? Don t be surprised if marketers cotton ...
Digital report: The mobile challenge
11 Nov 2011 | by Nicola Clark
shopping opportunities; for example, the peak trading time for Debenhams' mobile commerce channel is 10pm ...
Is conflict a barrier at pitchlist stage?
13 Oct 2011 | by John Tylee
- now merged with Dare - parted company with Debenhams to pitch for the John Lewis account, which ... confronted the issue head-on with Debenhams. They completely understood and we remain friends." Meanwhile ...
Spurs readies augmented reality app
30 Sep 2011 | by John Reynolds
The Premier league club has hailed the technology as revolutionary. The augmented reality technology, called Aurasma, has already been used by Debenhams, Tesco, and other high-street brands in their marketing activities. Aurasma is owned by Autonomy, which is a Spurs shirt sponsor. Tottenham will use ...
Tesco mixes augmented reality into Price Drop push
27 Sep 2011 | by Matthew Chapman
Debenhams, Magners and Wetherspoons . The Red Brick Road is the creative agency behind the campaign ...
Saatchi & Saatchi, W+K, BBH, Dare and AMV lead UK hope in Film Lions shortlist
24 Jun 2011 | by Anne Cassidy
"reactions" and Virgin Travel "rock star" spots. JWT is shortlisted for Debenhams "mums" and Special ...
Trading places: this week's people moves
10 Jun 2011 | by Ben Bold
appointed outgoing Debenhams chief executive Rob Templeman as its new chairman. Templeman, whose ...
Marketers prepare for impact of Bailey childhood report
07 Jun 2011 | by Gemma Charles
-street brands, including Asda, Marks Spencer and Debenhams, have signed up. However, a number of areas set ...
Quidco cashback check-in app to rival Facebook Deals
31 May 2011 | by Sarah Shearman
receive a cash reward from Quidco when they check in at Halfords, T-Mobile, Gap and Debenhams, and New ... with eight partners including Debenhams, Starbucks, Yo! Sushi and Argos. Last week, Google provided ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
