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School Reports 2012: JWT

more interesting. Some of its work for Kit Kat, Diesel, Debenhams and, most notably, the outstanding ...

Helen Edwards: The good and bad of Cadbury's brand association tendencies

, and John Rocha, Jasper Conran and Matthew Williamson at Debenhams are all part of this burgeoning trend ...

Brand builder: Ultimo

was the same. Brand partnerships with supermarkets Asda and Tesco and department-store chain Debenhams ...

Revolution: Special Report - Third parties make the most of mobile

to embrace the opportunities of affiliate marketing across mobile platforms. Debenhams for one has dipped ...

Think BR: The new era of emotive advertising

, what is Debenhams? Or House of Fraser? Don t be surprised if marketers cotton ...

Brand barometer: Department stores, which is most prominent on the web?

Debenhams generated the most online conversations compared to competitors Marks & Spencer, House

Helen Edwards: Retailers do not 'leak consumers', they lose them to brands doing it better

.3% on the previous year. - Debenhams - After a record pre-Christmas week, the department store's share price ...

Morrisons appoints Lancaster to lead Kiddicare marketing

on the strategic launch of JohnLewis.com and Debenhams.com. The supermarket acquired Kiddicare in a 70m deal ...

Blue Dragon rolls out Chinese New Year Aurasma campaign

in the UK, with a number of brands, including Magners , Tesco and Debenhams, using it in their digital ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.