A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
environment and to the brands that inhabit it. Debenhams and Domino's Pizza are already developing ...
High street store Debenhams is to use TV sponsorship for the first time, signing a year-long deal...In the trailers for the sponsorship, made by creative agency JWT, Debenhams mirrors Neighbours' credits by shooting their vision of a British Ramsay Street. In addition to on-air trails, Debenhams' interactive online TV channel Debenhams TV, which launched in October last year , will showcase each ad ...
environment and to the brands that inhabit it. Debenhams and Domino's Pizza are already developing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.