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High street store Debenhams is to use TV sponsorship for the first time, signing a year-long deal to sponsor Australian soap 'Neighbours' on Channel 5 for an undisclosed sum from today.
Debenhams is to launch its first-ever interactive online TV channel that will give viewers style and shopping advice and allow them to purchase goods with a single click on a featured item.
Carat has been awarded the £250,000 NatMag 100 Award for the work it produced on behalf of its client Debenhams.
LONDON - Debenhams will return to TV advertising tonight (19 October) for the first time since 2007, as it launches a new brand identity
LONDON - Today's round-up of the biggest business stories.
LONDON - Debenhams has hired start-up agency Frost Publishing to handle its customer magazine Debenhams Desire, which has a circulation of 750,000.
Carat on alert as department store chain opens dialogue with rival media agencies about £20m brief.
LONDON - Debenhams is talking to agencies about its £20 million media planning and buying account.
Debenhams has consolidated its search marketing account into The Search Works following a pitch. The agency, which previously handled only certain elements of the department store chain's account, will now take control of its entire search brief including personal finance.
Digital search specialist The Search Works has won the brand building and personal finance accounts for high-street retailer Debenhams, as well as retaining its core search marketing contract with the retailer.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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