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Debenhams hires start-up agency to for customer magazine

LONDON - Debenhams has hired start-up agency Frost Publishing to handle its customer magazine...third-party ad model. It is understood that Debenhams is remunerating Frost Publishing with a fee ...

Power 100 Marketers of 2008: 1-50

-act since they met at Debenhams in 1989, that the retailer has produced such stellar results. Although ...

Digital channels succeed with clear niches and strong branding

. Alex-Debenham-Burton, a TV director at MPG, agrees that success for digital channels comes down ...

Digital brief: Debenhams consolidates search marketing account

Debenhams has consolidated its search marketing account into The Search Works following a pitch

Publicis Blueprint setback flags up risks of ad-funded customer titles

-based publisher. Titles up for renegotiation include Debenhams Desire, Homebase Ideas and a handful of premium ...

P&G widens lead over Unilever among top 100 advertisers

.5 84 Capital One 18.73 9.9 85 Debenhams 18.54 -9.8 86 Abbey National 18.4 -10.4 87 ...

Marketing League Table: Customer publishing leagues

-Packard, Debenhams. Member APA. www.publicis-blueprint.co.uk 4 Ten Alps Communications Founded 1971 ...

Marketing's editor set to join Publicis Blueprint

-Packard, Debenhams and Renault. It makes 20% of its revenue from digital content. ...

Marketing's editor set to join Publicis Blueprint

-Packard, Debenhams and Renault. It makes 20% of its revenue from digital content. ...

Marketing League Table: Customer publishing leagues

executive Jason Frost. 95% consumer, 5% B2B. Clients include Asda, Hewlett-Packard, Debenhams ...

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