Direct: Debenhams set for 'style' work
12 Dec 2007
Debenhams has hired Iris Experience to handle an experiential campaign.
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Debenhams to quit Nectar scheme
07 Feb 2008 | by Alex Donohue
LONDON - Debenhams will not renew its existing association with loyalty scheme Nectar when its contract expires next week, after deciding to focus its customer loyalty strategy on its own store card.
Debenhams reappoints Fenix for direct marketing account
05 Jul 2006 | by by Alex Donohue
LONDON - Debenhams has reappointed its incumbent direct marketing agency Fenix Communications following a four-way pitch.
Debenhams task returns to Fenix
05 Jul 2006
Debenhams has retained Fenix as its direct agency following a four-way pitch.
Debenhams set for direct review following flotation
10 May 2006 | by by Staff
LONDON – Debenhams is reviewing its direct marketing arrangements after floating recently on the London Stock Exchange.
Debenhams hires Blowfish for credit card DM work
14 Nov 2005 | by by Joe Lepper
LONDON - Blowfish has been hired by Debenhams to handle a direct marketing campaign for its recently launched credit card.
Debenhams and Arcadia plot DM push for new credit cards
13 May 2005 | by by Glen Mutel
LONDON - Debenhams and Arcadia are launching credit cards to protect profits in the face of an impending retail recession. Both companies are enlisting direct marketing agencies to help them launch the products.
Debenhams puts first credit card on national trial
19 Sep 2003 | by Mark Kleinman,
LONDON - Debenhams is to enter the credit card market next month, backed by the launch of a reward currency that it insists will have no impact on its relationship with the Nectar scheme.
Debenhams sends out mailing to Nectar users
08 May 2003 | by Mark Kleinman,
LONDON - Debenhams is using its membership of the Nectar loyalty scheme to fuel its most ambitious direct marketing programme to date, as it attempts to lure millions of new customers to its stores over the next five years.
DIRECT: Debenhams sends out mailing to Nectar users
08 May 2003 | by Mark Kleinman
Debenhams is using its membership of the Nectar loyalty scheme to fuel its most ambitious direct marketing programme to date, as it attempts to lure millions of new customers to its stores over the next five years.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
