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Print DM seeks a digital future

increased, with the likes of Nike, Debenhams and Waitrose integrating the technology into their ads ...

Power 100: 100 to 50

CRISTOFOLI - DEBENHAMS The ex-WH Smith group marketing director moved to Debenhams this spring, taking ... at an interesting time. In January Debenhams signed up to sponsor Australian soap opera Neighbours on Channel 5 ...

A newly converged world

environment and to the brands that inhabit it. Debenhams and Domino's Pizza are already developing ...

Nielsen reports 10% drop in direct mail volumes

,822,666 -15% 23% 49 PDSA 6,619,977 15,761,205 6% 83% 50 Debenhams 6,542,201 13,201,633 6 ...

LMG to use Unica's marketing software

, which renewed its Nectar contract in March, Gala Bingo, Debenhams and Argos. ...

Debenhams reappoints Fenix for direct marketing account

LONDON - Debenhams has reappointed its incumbent direct marketing agency Fenix Communications...Fenix, which has held the Debenhams account since 2002, will retain responsibility for all direct ... retention and range of financial services. Michele Lockwood of Debenhams direct marketing said: "Fenix ... ." Mark Fosbueary, managing director at Fenix Communications, said: "Debenhams was our founding client ...

Nectar to rejig duties as marketing director exits

's direct marketing efforts. Campbell was hired from his role as head of marketing at Debenhams in 2001 ... with Sainsbury's, BarclayCard, BP and Debenhams as partners. Recently, the loyalty scheme has been hit by a ...

Nectar trials affinity themes through Keevill Barton Kershaw

such as Sainsbury's, Debenhams and ebookers.com. KBK has been appointed without a pitch alongside current Nectar ...

Customer magazines can increase market share by 8%

to be disclosed, but among those which did were Debenhams, which publishes Desire, and London Underground, which ... that Debenhams has the latest styles and fashions. Each brand's magazine was audited by comparing ...

Nectar set to train brand partners' employees on scheme benefits

Owner Loyalty Management UK plans to engage employees of its 17 partners, which include Sainsbury's, Debenhams and BP, through quarterly workshops, newsletters and Nectar merchandise to ensure that they are up to date on what benefits it can offer customers. The training programme, devised by performance ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.