The Week: JWT beats BBH to £15m Debenhams advertising account
10 Apr 2009
JWT London won the £15 million Debenhams advertising account last Friday, following a final shoot-out against Bartle Bogle Hegarty.
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The Week: City News - Debenhams sales increase
15 Jan 2010
Debenhams has reported a nominal 0.1 per cent year-on-year rise in like-for-like sales for the 18 weeks to 2 January, but expressed concern about the upcoming effects of a rise in VAT and a General Election.
Debenhams shortlists three for £15m ad account
26 Feb 2009 | by Noel Bussey
LONDON - M&C Saatchi, JWT and Bartle Bogle Hegarty have all made it onto the next round of the pitch for the £15 million Debenhams account, bumping Karmarama and Publicis out of the competition.
The Week: Advertising reviews - Debenhams calls ad pitch
09 Jan 2009
Debenhams has called a pitch for its £15 million UK advertising account after the incumbent, Miles Calcraft Briginshaw Duffy, resigned the business to pitch for the £20 million John Lewis account. MCBD originally made the John Lewis shortlist alongside the incumbent, Lowe London, and Adam & Eve. Lowe...
Debenhams hunts ad agency after MCBD split
10 Dec 2008 | by Colin Marrs
LONDON - Debenhams is looking for a new agency after incumbent Miles Calcraft Briginshaw Duffy parted company with the department store chain.
Debenhams in £20m media pitch
16 May 2008 | by Anne Cassidy
Carat on alert as department store chain opens dialogue with rival media agencies about £20m brief.
Debenhams in £20m media pitch
15 May 2008 | by Anne Cassidy
LONDON - Debenhams is talking to agencies about its £20 million media planning and buying account.
Hotline: Debenhams appoints Steel to handle digital communications
30 Mar 2007
Debenhams has appointed the London-based agency Steel to handle all digital communications. It is the first time the retailer has retained an agency.
Debenhams and Arcadia plot DM push for new credit cards
13 May 2005 | by by Glen Mutel
LONDON - Debenhams and Arcadia are launching credit cards to protect profits in the face of an impending retail recession. Both companies are enlisting direct marketing agencies to help them launch the products.
Editorial: Debenhams is the big win MCBD needed
10 Dec 2004
Christmas has come early for Miles Calcraft Briginshaw Duffy in the shape of the £16.5 million Debenhams account. One of MCBD's shortcomings has always been its failure to drive its growth with the capture of a major piece of domestic business. The account's arrival is a rite of passage for an agency...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
