to remove filtersBHS kicks off £5m ad pitch
30 Jun 2011 | by Matt Williams
marketing activity to help it compete more closely with rivals such as Debenhams and Marks Spencer ...
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Cheethambell JWT wins £5 million Bhs account
01 Sep 2011 | by Ian Darby
rivals such as Marks Spencer and Debenhams. Last year, it revamped its logo and changed its website. ...
House of Fraser reviews £5m ad account
03 Feb 2011 | by Matt Williams
The company has been in contact with a number of agencies with a view to holding a pitch for the account. The majority of the company s marketing spend, which is smaller than that of rivals such as Debenhams and John Lewis, goes on press ads and digital activity, although it s thought that the new review ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
