Debenhams nabs Asda boss
05 Jun 2008 | by David Quainton
High street department store chain Debenhams has moved to revamp the firm's comms output with the hire of Asda's head of PR.
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High street department store chain Debenhams has moved to revamp the firm's comms output with the hire of Asda's head of PR.
Department store Debenhams has ushered in FD for a financial brief after a shootout with rival agency Brunswick.
Debenhams is to refloat on the London Stock Exchange, valued at about £2bn. The group was taken private two and a half years ago, in a £1.7bn deal by private equity groups CVC Capital Partners, Texas Pacific Group and Merrill Lynch.
LONDON - Blowfish has been hired by Debenhams to handle a direct marketing campaign for its recently launched credit card.
LONDON - Debenhams and Arcadia are launching credit cards to protect profits in the face of an impending retail recession. Both companies are enlisting direct marketing agencies to help them launch the products.
LONDON - Debenhams is to enter the credit card market next month, backed by the launch of a reward currency that it insists will have no impact on its relationship with the Nectar scheme.
Debenhams is to enter the credit card market next month, backed by the launch of a reward currency that it insists will have no impact on its relationship with the Nectar scheme.
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