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The investors

including Birds Eye, the AA, Weetabix and Debenhams in the ranks of household names which are - or have been ... . According to Ali Jones, the Debenhams marketing director, it is "absolutely not true" to say that private equity doesn't understand the importance of marketing. Debenhams was sold in a private equity deal ...

Nectar shortlists for integrated DM work

Nectar, the loyalty rewards programme that includes Sainsbury's and Debenhams, is on the hunt for a

The Work: New campaigns - UK

. DEBENHAMS - DESIGNERS AT DEBENHAMS CREDITS Project: Designers at Debenhams Clients: Alison Jones, marketing director; Lisa Morrison, brand manager, Debenhams Brief: Launch Debenhams' autumn collection with a focus on Designers at Debenhams Creative agency: Miles Calcraft Briginshaw Duffy Writer: Jeremy ...

Cossette pays £7.8m for MCBD

, Subaru and Debenhams. The Cossette deal ties the MCBD founders and principle shareholders Jeremy Miles ...

Nectar switches DM assignment to BEC

Nectar, the loyalty scheme backed by retailers ranging from Debenhams to Sainsbury's, has moved its

Retailers plot DM push for new credit cards

Debenhams and Arcadia are launching credit cards to protect profits in the face of an impending...Debenhams has this week appointed Interpublic's FCBi to create a below-the-line launch campaign ... cent of retailers reporting a year-on-year decline in sales. However, Debenhams has suffered less ... in December 2003, is expected to float later this year. Debenhams confirmed that it was talking to agencies ...

Debenhams and Arcadia plot DM push for new credit cards

LONDON - Debenhams and Arcadia are launching credit cards to protect profits in the face...Debenhams has this week appointed Interpublic's FCBi to create a below-the-line launch campaign ... % of retailers reporting a year-on-year decline in sales. However, Debenhams has suffered less than many ... , is expected to float later this year. Debenhams confirmed that it was talking to agencies about an unnamed ...

The Work: New Campaigns - UK

-dimensional airscape and a plane which changes direction depending on how website visitors move the mouse. DEBENHAMS - DESIGNERS AT DEBENHAMS SPRING 2005 Project: Designers at Debenhams spring 2005 Client: Jess Burnett, brand manager, Debenhams Brief: Launch the new 2005 spring designer collection Creative agency ...

Top 300 Agencies: School Reports. (2 of 3)

. But MCBD's greatest triumph came at the end of the year, when it won Debenhams' £16.5 million account ...

Close-Up: Live Issue - New breed of predator eyes independents

called Amplified. - Clients: Debenhams, Travelocity - Nielsen billings: £53.9 million MOTHER ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.