Profile: Richard Cristofoli, marketing director at Debenhams, has a designer plan on growth
15 Sep 2011 | by Rachel Barnes
Richard Cristofoli, marketing director at Debenhams, is focusing on the department-store chain's fashion partnerships.
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Debenhams is expanding its designer collaboration Editions brand into homewares in spring in an effort to create a more trend-led offer, with designs prominently featuring British motifs.
Richard Cristofoli, marketing director at Debenhams, is focusing on the department-store chain's fashion partnerships.
JWT London has launched a new campaign to signal a redesign of Debenhams' brand identity.
LONDON - JWT London has won the £15 million Debenhams advertising account, after a final shoot-out against Bartle Bogle Hegarty.
LONDON - Debenhams is talking to agencies about its £20 million media planning and buying account.
LONDON - Debenhams has reappointed its incumbent direct marketing agency Fenix Communications following a four-way pitch.
LONDON - Rebecca Loos, the woman who claims she had an affair with England captain David Beckham, has been signed as the face of Debenhams' jewellery range.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.