Debenhams enlists new designers for menswear challenge
10 Nov 2011 | by Rachel Barnes
Debenhams is hoping to inject a younger, edgier style into its menswear, with the launch of a competition to find up-and-coming designers.
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Debenhams is expanding its designer collaboration Editions brand into homewares in spring in an effort to create a more trend-led offer, with designs prominently featuring British motifs.
Debenhams is hoping to inject a younger, edgier style into its menswear, with the launch of a competition to find up-and-coming designers.
Debenhams promised to offer its customers a more joined-up approach to marketing and revealed plans to open a number of new shops, as it reported a 8.6% rise in pre-tax profits to £160.3m in the 53 weeks ending 3 September.
Richard Cristofoli, marketing director at Debenhams, is focusing on the department-store chain's fashion partnerships.
Debenhams has unveiled its autumn/winter brand campaign, which focuses on its designer range.
Debenhams is launching a multimillion-pound ad campaign on Wednesday (31 August), starring some of the store's designers and debuting its new slogan 'Life Made Fabulous'.
Debenhams chief executive Rob Templeman is retiring after eight years at the company and will be replaced by deputy chief executive Michael Sharp.
Debenhams has launched transactional apps for Android and Nokia phones, to supplement the version already available for iPhone.
Debenhams has launched a new campaign featuring celebrity designers Jasper Conran, Ben De Lisi and Julien Macdonald.
Debenhams is stepping up its campaign against airbrushing with the introduction of stringent guidelines for all its marketing material.
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