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The Work: New campaigns - UK

. DEBENHAMS - DESIGNERS AT DEBENHAMS CREDITS Project: Designers at Debenhams Clients: Alison Jones, marketing director; Lisa Morrison, brand manager, Debenhams Brief: Launch Debenhams' autumn collection with a focus on Designers at Debenhams Creative agency: Miles Calcraft Briginshaw Duffy Writer: Jeremy ...

Debenhams and Arcadia plot DM push for new credit cards

LONDON - Debenhams and Arcadia are launching credit cards to protect profits in the face...Debenhams has this week appointed Interpublic's FCBi to create a below-the-line launch campaign ... % of retailers reporting a year-on-year decline in sales. However, Debenhams has suffered less than many ... , is expected to float later this year. Debenhams confirmed that it was talking to agencies about an unnamed ...

The Work: New Campaigns - UK

-dimensional airscape and a plane which changes direction depending on how website visitors move the mouse. DEBENHAMS - DESIGNERS AT DEBENHAMS SPRING 2005 Project: Designers at Debenhams spring 2005 Client: Jess Burnett, brand manager, Debenhams Brief: Launch the new 2005 spring designer collection Creative agency ...

WCRS showcases Caprice lingerie

The supermodel Caprice is to star in WCRS's latest television campaign for Debenhams to promote.... The spot forms part of Debenhams' summer branding campaign, which will also include a second commercial ... generic brand ad aimed at the Debenhams' target market of 25- to 44-year-old women. The ad ... , starring Martin Clunes. "Over the past few years, Debenhams has shifted a lot of spend from press ...

PRIVATE VIEW

into Debenhams. Even heavier treatment is meted out to the stars of Virgin Money's campaign. Three demi ...

PRIVATE VIEW

into Debenhams. Even heavier treatment is meted out to the stars of Virgin Money's campaign. Three demi ...

Brown to unveil style magazine

of Ikea, Virgin, Debenhams and Waitrose have earned John Brown a reputation for producing stylish ...

Low prices at centre of WCRS debut work for clothing retailer

WCRS has produced its first TV branding campaign for Debenhams since it picked up the pounds 6...WCRS has produced its first TV branding campaign for Debenhams since it picked up the pounds 6 ... . It ends by revealing Debenhams low-priced designer underwear. Another ad features the silhouette ... and Lulu Guinness accessories, both of which are available exclusively in Debenhams. The company ...

REVIEW: Marketing and advertising news in the week’s press

Tablets to publicise their endorsement by Debenhams and Hotpoint. The creative work is by J. Walter ...

HOTLINE

the merger of Safeway s rival, Asda, with the Kingfisher group, a Bates client. Debenhams is holding ... to handle a loyalty scheme is at an initial credentials stage, while Debenhams has seen full ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.