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Next bucks high-street trend
08 Oct 2009 | by Staff
Fashion retailer takes the New York subway to help close the gap on arch clothing rival Debenhams...representing good value for money. This can be put into context by comparing Next's index to Debenhams' rating. At the start of 2009, Debenhams had a score of +26, while Next's was +18. By 29 September, Debenhams' index score had dipped to +25, while Next's index score had risen to +21. In other words, Next ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.



