Blue Dragon rolls out Chinese New Year Aurasma campaign
13 Jan 2012 | by Sarah Shearman
in the UK, with a number of brands, including Magners , Tesco and Debenhams, using it in their digital ...
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Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
, and John Rocha, Jasper Conran and Matthew Williamson at Debenhams are all part of this burgeoning trend ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
CRISTOFOLI - DEBENHAMS The ex-WH Smith group marketing director moved to Debenhams this spring, taking ... at an interesting time. In January Debenhams signed up to sponsor Australian soap opera Neighbours on Channel 5 ...
Adwatch (23 March) - Top 20 recall: How does the latest Stella Artois ad compare to its wider campaign?
23 Mar 2011 | by Enyi Nwosu, Managing director, Central Strategy Unit, M&C Saatchi Group
=) Morrisons DLKW Lowe/MEC 22 20 ( ) Debenhams JWT London/Carat 21 ...
Starbucks, Mazda and Argos sign up for Facebook Deals
31 Jan 2011 | by Ed Owen and Andy McCormick
to people who check-in today. Debenhams will give away 1,000 sets of mascara and makeovers. Mazda ...
A familiar new strategy
17 Nov 2010
too separate, but do something more akin to what is offered in Debenhams or House of Fraser. Bolland ...
An equitable balance
17 Nov 2010 | by Jane Simms
-OWNED BRANDS AT A GLANCE Alliance Boots Bart Spices Birds Eye Debenhams Halfords New Look Odeon ...
Marmite cooks up Very Peculiar chocolate bar
29 Sep 2010 | by John Reynolds
and Debenhams, on 4 October, supported by in-store activity and a PR campaign. ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
Debenhams marketing director has been brought in to oversee the transformation of Arcadia's Bhs brand. Green ...
Boots replaces M&S as most reputable UK company
05 May 2010 | by Joe Thomas
in the report, occupying 11 of the top 20 places, among them John Lewis Partnership, Debenhams, Sainsbury's and Tesco. John Lewis Partnership also ranks higher than Marks Spencer and Debenhams, while ... Cadbury Christie's John Lewis Partnership Marks Spencer Group Debenhams William ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
