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Nectar introduces Gift Horse brand character to promote online discounts

A TV ad created by G2 Joshua introduces the brand character, which is a cuddly toy horse. It directs internet shoppers to Nectar's eShop, where they can use Nectar points to get discounts from over 500 brands including Debenhams, easyJet and eBay. It tells the viewer "not to look a gift horse ...

Trading places: this week's people moves

appointed outgoing Debenhams chief executive Rob Templeman as its new chairman. Templeman, whose ...

Debenhams to sponsor Neighbours on Channel 5

High street store Debenhams is to use TV sponsorship for the first time, signing a year-long deal...In the trailers for the sponsorship, made by creative agency JWT, Debenhams mirrors Neighbours' credits by shooting their vision of a British Ramsay Street. In addition to on-air trails, Debenhams' interactive online TV channel Debenhams TV, which launched in October last year , will showcase each ad ...

Paper Round (16 September) - Which clients are advertising in the national press?

Asda s George clothing brand takes out an ad in The Sun highlighting 25% off jeans and jeggings while Tesco is offering 5 off its clothing range and a third off ladies boots. The Daily Mail has teamed up with Debenhams to offer 20% off while M S takes out an ad with the paper, featuring its ...

Paper Round (26 August) - Which clients are advertising in the national press?

while Debenhams takes 70% off some products. B Q runs a full page in The Daily Telegraph, again ...

Government to tackle airbrushed ads

by over-exposure of skinny models. Last month, Debenhams used unenhanced pictures of models ...

A newly converged world

environment and to the brands that inhabit it. Debenhams and Domino's Pizza are already developing ...

Sky customer magazine launches attain high ABCs

circulation paid-for title. Somerfield Magazine (PSP Rare) and Debenhams Desire (Publicis Blueprint) came ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.