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Debenhams has revamped its comms team with a number of senior hires, to more closely align the company's comms with its strategy.
Debenhams is expanding its designer collaboration Editions brand into homewares in spring in an effort to create a more trend-led offer, with designs prominently featuring British motifs.
Debenhams promised to offer its customers a more joined-up approach to marketing and revealed plans to open a number of new shops, as it reported a 8.6% rise in pre-tax profits to £160.3m in the 53 weeks ending 3 September.
Debenhams is launching a mobile-enabled transactional site to build on its range of shopping apps, with Debenham.com director Simon Forster claiming all mobile users are now catered for.
Richard Cristofoli, marketing director at Debenhams, assures shoppers "it's not the death of the high street" while talking about the brand's shift in strategy.
Debenhams is launching a multimillion-pound ad campaign on Wednesday (31 August), starring some of the store's designers and debuting its new slogan 'Life Made Fabulous'.
The British Retail Consortium (BRC) has appointed outgoing Debenhams chief executive Rob Templeman as its new chairman.
Debenhams is launching a TV and viral film campaign, created by JWT London, prompting viewers to make their mums feel special on Mother’s Day.
Debenhams has launched transactional apps for Android and Nokia phones, to supplement the version already available for iPhone.
High street store Debenhams is to use TV sponsorship for the first time, signing a year-long deal to sponsor Australian soap 'Neighbours' on Channel 5 for an undisclosed sum from today.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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