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Power players of social media: PR

For the roll-out of Debenhams on Foursquare, Benvie developed the idea of offering free coffee at the retailer's Oxford Street branch cafe to those who checked in on a Friday. Debenhams became one of the first brands ...

Digital PR specialist urges caution over social networks disclosing locations of users

. 33 Digital MD Drew Benvie, who has led the roll-out of both Debenhams and the FT on Foursquare, said ...

Hotwire launches digital agency

33 Digital will target clients outside the traditional technology sphere. Hotwire has already signed up eight clients for the new agency, including Debenhams and Silicon Valley start-up Evernote. In addition ft.com, an existing Hotwire client, will transfer over to the new agency. Hotwire director Drew ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.