Debenhams wins Marketing Society Grand Prix award
19 Jun 2002 | by Alexandra Jardine,
LONDON - Debenhams has scooped the Grand Prix at this year's Marketing Society Awards, thanks to a
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Loyalty rivals in £130m battle for members
04 Sep 2002 | by Mark Kleinman,
The three companies are preparing massive promotions as Air Miles and buy and fly! attempt to undermine the launch of Nectar, the scheme backed by Sainsbury's, Barclaycard, BP and Debenhams. Air Miles will support a £30m flights offer with an ad campaign created by TBWA\London, while buy and fly! is spending ...
Nectar to replace top loyalty brands
05 Jun 2002 | by Mark Kleinman,
. It has signed Sainsbury's, BP, Barclaycard and Debenhams as its founding partners. Argos, which runs ... will be encouraged to join Nectar. Debenhams' involvement is especially significant as it has never had a ... at Sainsbury's, BP, Barclaycard or Debenhams. Points can then be redeemed with Nectar's reward partners ...
NEW MEDIA: News in brief
05 Apr 2001
the processors in a nationwide competition involving PC World, Gateway, Capital Radio, Debenhams and Toys 'R ...
ABC FIGURES: Games titles leap into the limelight - It’s been a cut-throat year for publishing, with smaller, niche titles especially jockeying for position in the ABC league tables. Ian Darby takes a look at the figures that reveal the winners an
18 Feb 1999 | by IAN DARBY
.8 2 Total 64 (UK/US) 22,554 -20,261 -47.3 3 Debenhams ...
MARKETING MIX: That was the week that was
19 Dec 1998 | by DAVID MURPHY
branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its...15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its discount strategy with the launch of a new showcase store in Croydon; Sainsbury s and Safeway announce ...
PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS
17 Dec 1998 | by CONOR DIGNAM
include stores such as Debenhams, which insists he is as popular as ever. Kids can visit him for free ...
INCENTIVES: Tokens of corporate esteem - Long derided as practical but dull, gift vouchers are at last coming into their own, thanks to their sheer flexibility. Louella Miles reports
07 May 1998 | by LOUELLA MILES
of Debenhams and the renaming of Burton Group, focusing on the two new vouchers which ensued: Arcadia and Debenhams. Rosehill is keeping a close eye on developments elsewhere on the voucher scene ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
