Branding brief: Rough Guides extends brand
11 Jul 2007
and travel accessories, including a penknife and binoculars. The products will be stocked in Argos, Debenhams
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Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
-act since they met at Debenhams in 1989, that the retailer has produced such stellar results. Although ...
Nectar to rejig duties as marketing director exits
09 May 2006 | by by James Quilter
's direct marketing efforts. Campbell was hired from his role as head of marketing at Debenhams in 2001 ... with Sainsbury's, BarclayCard, BP and Debenhams as partners. Recently, the loyalty scheme has been hit by a ...
Nectar set to train brand partners' employees on scheme benefits
24 Feb 2005 | by Rachel Barnes
Owner Loyalty Management UK plans to engage employees of its 17 partners, which include Sainsbury's, Debenhams and BP, through quarterly workshops, newsletters and Nectar merchandise to ensure that they are up to date on what benefits it can offer customers. The training programme, devised by performance ...
This week: Marketing news from the national press
16 Feb 2005
funding from venture capitalists to back a planned expansion into the US. - Sunday Express Debenhams ...
Lastminute chief Hoberman seeks 'emotional connection'
08 Dec 2004 | by Daniel Rogers and Mark Sweney,
. Deals with Debenhams, Toni & Guy, Muji and outdoor specialist Ellis Brigham, struck by SP Partnerships ... . Under the Debenhams deal, skiing holidays will be promoted at two shopping events. Lastminute ...
Nectar sparks row with sign-up claim
20 Nov 2002 | by Mark Kleinman,
's partners Sainsbury's, BP, Barclaycard and Debenhams, has put a £40m marketing spend behind the card since ...
Red Letter Days hires marketing chief
31 Oct 2002 | by MARK KLEINMAN
and Debenhams. Red Letter Days is currently involved in a dispute with Virgin and WH Smith, which have ...
Loyalty rivals in £130m battle to win members
05 Sep 2002 | by MARK KLEINMAN
The three companies are preparing massive promotions as Air Miles and buy and fly! attempt to undermine the launch of Nectar, the scheme backed by Sainsbury's, Barclaycard, BP and Debenhams. Air Miles will support a £30m flights offer with an ad campaign created ...
NEWS: Loyalty schemes - Air Miles prepares for Nectar launch
05 Sep 2002 | by DANIEL ROGERS
-empting the introduction of Nectar - a rival scheme backed by Sainsbury's, BP, Debenhams and Barclaycard - expected ... the very mass-market image of McDonald's meals and trips to Legoland is in keeping with Debenhams ... a month in Debenhams and £110 a month at BP ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
