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Debenhams 'Mother's Day' by JWT London

Debenhams is launching a TV and viral film campaign, created by JWT London, prompting viewers...Online users are able to send the film as a personalised movie e-card via the Debenhams website. Debenhams is also donating 5 per cent of the price of online orders to the charity Breast Cancer Campaign when purchases are placed via the e-card page. ...

Debenhams broadens app availability

Debenhams has launched transactional apps for Android and Nokia phones, to supplement the version...Debenhams' iPhone app has been used 90,000 times, for sales worth more than 1m, since its launch ... for Debenhams, said: "Our iPhone app has already seen 2.4 million shopping sessions, with 110,000 customers using the app more than five times. "Launching on the Android and Nokia platforms opens Debenhams ...

Debenhams to quit Nectar scheme

LONDON - Debenhams will not renew its existing association with loyalty scheme Nectar when its...From February 15, Debenhams, one of the founding partners when Nectar launched in 2002, will no longer issue or redeem Nectar points. It is understood that Debenhams will now focus its loyalty ... , said it was disappointed Debenhams would not be renewing its loyalty association with Nectar when ...

Online success prompts Debenhams expansion

High-street retailer Debenhams is opening 11 new stores and creating 4,000 jobs in the next four...LONDON (Brand Republic) - High-street retailer Debenhams is opening 11 new stores and creating 4,000 jobs in the next four years, bringing its total number of outlets in the UK to 100. Debenhams chairman Peter Jarvis said its expansion plans came from the strength of the Debenhams Direct home ...

Debenhams sponsors Red magazine supplement

LONDON - High street fashion retailer Debenhams is sponsoring Red magazine's fashion supplement...Debenhams branding and logo on the supplement s front cover and poly bag, as well as display advertisements ... appearing on selected ranges and favourite items in Debenhams, chosen by Red s fashion team. Copies ... are delighted to be working with Debenhams on this project. Red readers are high-spending and discerning ...

Home shopping hits Debenhams profit

Debenhams, the high-street retailer which recently lost its chief executive to BhS, said its...LONDON (Brand Republic) – Debenhams, the high-street retailer which recently lost its chief executive to BhS, said its profits were hit by the poor performance of its internet and home shopping operations. New chief executive Belinda Earl said profits had been dented by a 6m loss in the division ...

Debenhams to push online wedding service card

LONDON - Debenhams is introducing an innovative digital angle to its wedding service in the form...Debenhams will offer the DVD card, designed to be used with an internet-connected computer ... . The DVD card and its content are supplied by Serious Europe and will first appear in Debenhams stores ... Debenhams to track customer activity on its website. Paul Lines, retail services brand manager ...

Debenhams launches online interactive TV channel

Debenhams is to launch its first-ever interactive online TV channel that will give viewers style...Debenhams TV will be hosted on the retailer's website and the firm plans to air content in ... , Henry Holland and Matthew Williamson. The channel will feature Debenhams staff giving advice ... content will include a guide for the man who doesn't know his wife's bra size. Simon Forster, Debenhams ...

Debenhams’ online faces long wait for profit

Debenhams’ internet shopping site will take four years to break even and will take another four...LONDON (Brand Republic) – Debenhams’ internet shopping site will take four years to break even and will take another four to make the same profit as one new high-street outlet, according to the retailer’s new chief executive. Belinda Earl said the company’s internet operations should be seen as a method ...

Digital brief: Debenhams consolidates search marketing account

Debenhams has consolidated its search marketing account into The Search Works following a pitch

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