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Debenhams has retained Fenix as its direct agency following a four-way pitch....since its launch four years ago. In 2003, Debenhams was bought for ú1.7bn by a venture capitalist ... , Debenhams' share of the department store sector has risen from 15.2% to 18.6%. ...
LONDON - Debenhams will not renew its existing association with loyalty scheme Nectar when its...From February 15, Debenhams, one of the founding partners when Nectar launched in 2002, will no longer issue or redeem Nectar points. It is understood that Debenhams will now focus its loyalty ... , said it was disappointed Debenhams would not be renewing its loyalty association with Nectar when ...
Debenhams has hired Iris Experience to handle an experiential campaign....The 'Style the nation' activity aims to drive footfall, promote the retailer's UK-wide store refurbishment programme and the launch of Debenhams brands. Activity will include 'style squads ... . The campaign will also be used to promote the latest fashion ranges from Debenhams' star designers, who include ...
LONDON - Debenhams has reappointed its incumbent direct marketing agency Fenix Communications...Fenix, which has held the Debenhams account since 2002, will retain responsibility for all direct ... retention and range of financial services. Michele Lockwood of Debenhams direct marketing said: "Fenix ... ." Mark Fosbueary, managing director at Fenix Communications, said: "Debenhams was our founding client ...
LONDON – Debenhams is reviewing its direct marketing arrangements after floating recently...Debenhams' direct marketing. The retailer is also rumoured to be planning a review of its creative account, held by MCBD. Last year, Debenhams hired direct marketing shop Blowfish on a project basis ... flotation that valued the whole company at £1.675bn. Debenhams was unavailable for comment on the direct ...
LONDON - Debenhams is using its membership of the Nectar loyalty scheme to fuel its most ambitious...The group, which owns 102 outlets in the UK, is mailing 4m potential customers from the 11m-strong database of active Nectar card users to encourage them to visit its shops. Debenhams believes direct ... in the company's efforts to know its customers better. In a statement issued as part of Debenhams' interim ...
Debenhams has awarded a large slice of new direct marketing business to Tequila Payne Stracey....Debenhams has awarded a large slice of new direct marketing business to Tequila Payne Stracey. The agency, which has not previously worked for Debenhams, is thought to have been appointed to handle direct marketing activity for services, including Debenhams account card, which is used to buy goods ...
LONDON - Blowfish has been hired by Debenhams to handle a direct marketing campaign for its...The agency has been hired on a project basis by Debenhams to specifically target its credit card holders and encourage them to use their cards. Andrew Rosbottom, Debenhams direct marketing controller, said: "This is only aimed at existing credit card holders with the aim to increase their spend ...
LONDON - Debenhams is to enter the credit card market next month, backed by the launch of a reward...and promoting it in 10 stores around the UK. In order to increase take-up of the card, Debenhams has created a loyalty currency, Debenhams Points, which will be offered on any purchase made with the card ... points on credit card transactions. Dave Coates, Debenhams financial services and internal ...
Debenhams is using its membership of the Nectar loyalty scheme to fuel its most ambitious direct.... Debenhams believes direct marketing through the Nectar programme will enable it to provide compelling offers ... of Debenhams' interim financial results last month, the company said joining the scheme had already helped ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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