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WCRS scoops Forte and Debenhams

Forte Hotels and the Debenhams department store joined the ranks of WCRS clients this week, adding...Forte Hotels and the Debenhams department store joined the ranks of WCRS clients this week ... term. Meanwhile, details were scarce about the WCRS project for Debenhams, the department ... , called the Forte win a tremendous compliment . But he declined to give details of the Debenhams ...

Debenhams in £20m media pitch

LONDON - Debenhams is talking to agencies about its £20 million media planning and buying account....to be in the early stages. The incumbent on the account is the Aegis-owned Carat. Last month, Debenhams ... -marketing contract, added the brand-building and personal finance search accounts to its remit. Debenhams had wanted ... marketing purposes. In March, shares in Debenhams plunged 100 million as one of its key private equity ...

Debenhams in £20m media pitch

Debenhams is talking to agencies about its £20 million media planning and buying account ... stages. The incumbent on the account is the Aegis-owned Carat. Last month, Debenhams consolidated its ... -marketing contract, added the brand-building and personal finance search accounts to its remit. Debenhams had ...

Debenhams to review £16m creative task

Debenhams, the department store chain, is talking to agencies about the future of its £16.5 million...comes three months after the departure of the Debenhams communications director, Hugh Bradley, who opted to take early retirement. A Debenhams lifer, he oversaw the appointment of WCRS, which created the group ... the review. Debenhams was acquired by the Baroness Retail consortium for £1.7 billion last year ...

Debenhams hunts ad agency after MCBD split

LONDON - Debenhams is looking for a new agency after incumbent Miles Calcraft Briginshaw Duffy...after winning it from WCRS. Debenhams is believed to have contacted a number of agencies this afternoon to see if they are interested in pitching for its ad business. Debenhams's was floated on the stock ...

NEWS: Knight Leach nets Debenhams prize

Knight Leach Delaney has beaten TBWA to win a slice of the pounds 13 million Debenhams business...Knight Leach Delaney has beaten TBWA to win a slice of the pounds 13 million Debenhams business ... . While dealing a blow to the incumbent, the move also confirms Debenhams volte-face in its advertising ... in London. The agency has built on the existing Debenhams endline to come up with a new angle ...

The Week: City News - Debenhams sales increase

Debenhams has reported a nominal 0.1 per cent year-on-year rise in like-for-like sales for the 18

Hotline: MCBD picks up Debenhams advertising account

Miles Calcraft Briginshaw Duffy has picked up the £16.5 million Debenhams advertising account

MEDIA: DEBENHAMS MAGAZINE: AN EXPERT’S VIEW

. Shopaholic though I am, Debenhams is the sort of store I try to avoid. Only when I ve been in every other shop without finding a particular shade of underwear will I brave Debenhams fluorescence. Yes ... and fluffy slippers. So, when Debenhams landed on my desk, I was prepared for a drab read ...

WCRS kicks off 'sexy' Debenhams campaign

campaign for Debenhams. The agency has created a TV and press campaign to launch the department ... to reappraise Debenhams by positioning the brand as a stylish and modern department store. The TV ... and seductive woman wearing a Gossard Ultrabra with the strapline: "Have you seen the new lifts at Debenhams?" ...

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