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Publishing as advertising manager on its Debenhams magazine....Paula Cain, former advertising director of Emap s Just 17, Bliss and Looks, has joined John Brown Publishing as advertising manager on its Debenhams magazine. ...
Debenhams is to increase its marketing spend by up to 10% next year as it develops a strategy to co...not followed through in-store. 'Our "Designers at Debenhams" campaign has been successful, but we need ... next year. Jones is overseeing a pitch for Debenhams' £15.5m advertising business, with a decision ... Briginshaw Duffy are on the shortlist. The first campaign will appear in March to promote Debenhams' spring ...
LONDON - Debenhams managing director Angela Spindler is leaving the company on 30 November, only...Spindler joined the department store in February and assumed responsibility for its marketing and branding. Debenham's chief operating officer, Michael Sharp, will take on the role of deputy chief executive and will be responsible for marketing and online business. Suzanna Harlow, who is currently ...
. DIAGNOSIS 2 - ADRIAN COLEMAN FOUNDING PARTNER, VCCP Debenhams is the classic marketing degree case study ... , there is no cohesive approach to differentiation and marketing. Debenhams is the gentleman of the high street: polite ... . However, Debenhams is well poised to rejoin the ranks of the leading high-street stores; it just needs a ...
Debenhams has retained Fenix as its direct agency following a four-way pitch....since its launch four years ago. In 2003, Debenhams was bought for ú1.7bn by a venture capitalist ... , Debenhams' share of the department store sector has risen from 15.2% to 18.6%. ...
Debenhams is reviewing its direct marketing arrangements ahead of a mooted flotation on the London...Debenhams' direct marketing. The retailer is also rumoured to be planning a review of its creative account, held by MCBD. Last year, Debenhams hired direct marketing shop Blowfish on a project basis to support ... years ago in a deal involving CVC Capital Partners, Merrill Lynch and Texas Pacific Group. Debenhams ...
Debenhams has signed a licensing deal with Attic Futura s teen mag Sugar to develop a range...Debenhams has signed a licensing deal with Attic Futura s teen mag Sugar to develop a range of Sugar-branded clothing aimed at 12- to 17-year-old girls. The deal aims to combine Debenhams ... between Debenhams IDX kids range and concessions, such as Top Shop, aimed at the older teenage market ...
LONDON - Retailer Debenhams is to trial a new touch-screen service in stores which it hopes...Debenhams' flagship new Westfield London store, which opens on 30 October, will trial the touch screen kiosks, which provide customers with advice and recommendations on electrical products ... they are recommended. The kiosks are expected to help Debenhams to cross-sell products and encourage shoppers ...
Debenhams this week launches a new pounds 1m TV campaign featuring supermodel Caprice in a bid...Debenhams this week launches a new pounds 1m TV campaign featuring supermodel Caprice in a bid ... Debenhams roster agency WCRS, includes three executions, which will appear on terrestrial and satellite ... appearance, and is designed to boost sales of her exclusive to Debenhams lingerie range. The action ...
Debenhams is launching a customer magazine three years after it axed its last publication following
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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