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JWT London has launched a new campaign to signal a redesign of Debenhams' brand identity....The ad is directed by Thomas Napper, who has worked on films including Pride and Prejudice and Atonement . It features a glamorous 40th birthday party decked out with Debenhams s fashion and homewares. The TV ad airs tonight during the 8.30pm edition of Coronation Street. ...
LONDON - Debenhams is talking to agencies about its £20 million media planning and buying account....to be in the early stages. The incumbent on the account is the Aegis-owned Carat. Last month, Debenhams ... -marketing contract, added the brand-building and personal finance search accounts to its remit. Debenhams had wanted ... marketing purposes. In March, shares in Debenhams plunged 100 million as one of its key private equity ...
LONDON - Debenhams has reappointed its incumbent direct marketing agency Fenix Communications...Fenix, which has held the Debenhams account since 2002, will retain responsibility for all direct ... retention and range of financial services. Michele Lockwood of Debenhams direct marketing said: "Fenix ... ." Mark Fosbueary, managing director at Fenix Communications, said: "Debenhams was our founding client ...
Debenhams is expanding its designer collaboration Editions brand into homewares in spring...to London landmarks. The British theme is part of Debenhams wider strategy for its home offer next year ... Debenhams is not a sponsor of the London 2012 Games, it has bought in a range of official Olympics ... -owned by Sadie Frost - into loungewear. Debenhams also plans to scale up the premium offer within its beauty ...
, has been signed as the face of Debenhams' jewellery range....the Debenhams relationship was revealed, and spoke at the Edinburgh TV Festival this year on the topic ... of my collection because of her smouldering class and beauty." Debenhams retains WCRS for its ...
LONDON - JWT London has won the £15 million Debenhams advertising account, after a final shoot...M C Saatchi was kicked off the pitch earlier this week. Karmarama and Publicis were dropped in February. Debenhams called a pitch in January after Miles Calcraft Briginshaw Duffy resigned the business in order to pitch for the 20 million John Lewis account, which later went to Adam Eve. ...
Richard Cristofoli, marketing director at Debenhams, is focusing on the department-store chain...in fashion. However, Richard Cristofoli, now six months into his tenure as marketing director at Debenhams ... . Collaborative spirit When we meet, Cristofoli, 41, is decked out in Designers at Debenhams garb: a J ... Debenhams collection that launched this spring. They create a substantial proportion of all Debenhams' 'own ...
was ousted in a boardroom coup. The company shut its Eurotunnel store and its Debenhams franchises. Last ...
's direct marketing efforts. Campbell was hired from his role as head of marketing at Debenhams in 2001 ... with Sainsbury's, BarclayCard, BP and Debenhams as partners. Recently, the loyalty scheme has been hit by a ...
to resort to heavy discounting to attract consumers. Marks Spencers, Debenhams and House of Fraser have ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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