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Debenhams is launching a TV and viral film campaign, created by JWT London, prompting viewers...Online users are able to send the film as a personalised movie e-card via the Debenhams website. Debenhams is also donating 5 per cent of the price of online orders to the charity Breast Cancer Campaign when purchases are placed via the e-card page. ...
JWT London has launched a new campaign to signal a redesign of Debenhams' brand identity....The ad is directed by Thomas Napper, who has worked on films including Pride and Prejudice and Atonement . It features a glamorous 40th birthday party decked out with Debenhams s fashion and homewares. The TV ad airs tonight during the 8.30pm edition of Coronation Street. ...
Debenhams has launched transactional apps for Android and Nokia phones, to supplement the version...Debenhams' iPhone app has been used 90,000 times, for sales worth more than 1m, since its launch ... for Debenhams, said: "Our iPhone app has already seen 2.4 million shopping sessions, with 110,000 customers using the app more than five times. "Launching on the Android and Nokia platforms opens Debenhams ...
Publishing as advertising manager on its Debenhams magazine....Paula Cain, former advertising director of Emap s Just 17, Bliss and Looks, has joined John Brown Publishing as advertising manager on its Debenhams magazine. ...
Debenhams is to increase its marketing spend by up to 10% next year as it develops a strategy to co...not followed through in-store. 'Our "Designers at Debenhams" campaign has been successful, but we need ... next year. Jones is overseeing a pitch for Debenhams' £15.5m advertising business, with a decision ... Briginshaw Duffy are on the shortlist. The first campaign will appear in March to promote Debenhams' spring ...
LONDON - Debenhams is expecting a boost in its profits for 2009, despite sales falling due to in
LONDON - Debenhams managing director Angela Spindler is leaving the company on 30 November, only...Spindler joined the department store in February and assumed responsibility for its marketing and branding. Debenham's chief operating officer, Michael Sharp, will take on the role of deputy chief executive and will be responsible for marketing and online business. Suzanna Harlow, who is currently ...
Debenhams has retained Fenix as its direct agency following a four-way pitch....since its launch four years ago. In 2003, Debenhams was bought for ú1.7bn by a venture capitalist ... , Debenhams' share of the department store sector has risen from 15.2% to 18.6%. ...
Debenhams is reviewing its direct marketing arrangements ahead of a mooted flotation on the London...Debenhams' direct marketing. The retailer is also rumoured to be planning a review of its creative account, held by MCBD. Last year, Debenhams hired direct marketing shop Blowfish on a project basis to support ... years ago in a deal involving CVC Capital Partners, Merrill Lynch and Texas Pacific Group. Debenhams ...
Debenhams has signed a licensing deal with Attic Futura s teen mag Sugar to develop a range...Debenhams has signed a licensing deal with Attic Futura s teen mag Sugar to develop a range of Sugar-branded clothing aimed at 12- to 17-year-old girls. The deal aims to combine Debenhams ... between Debenhams IDX kids range and concessions, such as Top Shop, aimed at the older teenage market ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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