Brand barometer: Department stores, which is most prominent on the web?
23 Jan 2012 | by Gemma Charles
Debenhams generated the most online conversations compared to competitors Marks & Spencer, House
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Debenhams revamps comms team with senior hires
25 May 2012 | by Sara Luker
Debenhams has revamped its comms team with a number of senior hires, to more closely align...and social media comms as well as the promotional work around Debenhams.com. Focus PR account manager Kate ... and accessories, including the Designers at Debenhams collection. Lacey said: The appointments are part of a ...
American shapewear brand Spanx hires EdenCancan for UK drive
20 Jan 2012 | by Sara Luker
The brand has called in EdenCancan to handle all of its UK PR activity. The slimming underwear, which is understood to be worn by celebrities including Oprah Winfrey and Kim Kardashian, is sold in the UK through Selfridges, Harvey Nichols, John Lewis and Debenhams. EdenCancan is charged ...
Blue Dragon rolls out Chinese New Year Aurasma campaign
13 Jan 2012 | by Sarah Shearman
in the UK, with a number of brands, including Magners , Tesco and Debenhams, using it in their digital ...
Nectar introduces Gift Horse brand character to promote online discounts
08 May 2012 | by Sarah Shearman
A TV ad created by G2 Joshua introduces the brand character, which is a cuddly toy horse. It directs internet shoppers to Nectar's eShop, where they can use Nectar points to get discounts from over 500 brands including Debenhams, easyJet and eBay. It tells the viewer "not to look a gift horse ...
M&S Christmas sales boosted by food and discounting
10 Jan 2012 | by Matthew Chapman
and spend. Also updating the market today was department store chain Debenhams, which operates 170 stores ... Sharp, chief executive of Debenhams, said: "We are confident that the design, quality and value offered ...
O2 takes aim at PayPal with mobile payments service
26 Apr 2012 | by Sarah Shearman
, with Sainsbury's, Comet, Tesco Direct and Debenhams all participating at launch, with plans in place to roll out ...
School Reports 2012: JWT
02 Apr 2012 | by Staff
more interesting. Some of its work for Kit Kat, Diesel, Debenhams and, most notably, the outstanding ...
Think BR: The new era of emotive advertising
28 Feb 2012 | by Danny Turnbull
, what is Debenhams? Or House of Fraser? Don t be surprised if marketers cotton ...
Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
, and John Rocha, Jasper Conran and Matthew Williamson at Debenhams are all part of this burgeoning trend ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
