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The prestigious Cannes Lions International Advertising Festival is to have a PR dimension from 2009
'In the 40 years I was with Burson-Marsteller we were very rarely hurt by a recession. In reality we often did quite well. I was also in charge of Marsteller, our ad business, and they sometimes suffered. But clients who cut advertising dramatically nearly always increased PR activities to compensate....
The Israeli Ministry for Foreign Affairs is to hold a pitch for international and Israeli-based PR agencies to support the drive, which will cover Europe and the US. The Israeli Ministry ... faiths. Israel is expecting 1.8 million international visitors this year, its highest since ...
on the sale of its stake in Lombard International Assurance to Friends Provident, which takes sixth place ...
Soft drinks brand Pepsi recruited a teamsheet of international A-listers to appear in two big-budget TV ads, using the themes of pop music and football as part of its global promotional push for 2004. 'Pepsi Gladiators' starred Beyonce, Britney Spears and Pink singing We Will Rock You in a Roman ...
WILMINGTON, DELAWARE: US chemical company DuPont is in talks with at least two PR agencies as part of its full-service advertising and communications review.
APPOINTMENT: Sue Farr - ex-Golin/Harris International EMEA MD - has joined Chime Communications
strategic market for FMCG products by not only international, but domestic manufacturers as well
NEW YORK: Interpublic CEO John Dooner is to head the company's flagship McCann-Erickson ad unit. David Bell, who was head of True North Communications when IPG acquired it in 2001, will replace Dooner as CEO. Under Dooner's tenure as CEO, IPG has admitted 115m in restated charges and been forced to...
HAMBURG: Hamburg-based agency ad publica has won the PR brief for the German arm of Spanish firm Telefonica, formed last month by the merger of its subsidiaries mediaWays and HighwayOne. The agency formerly worked for both companies pre-merger.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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