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INTERNATIONAL: Campaign for US veal producers

CANTON, PA: Veal USA, formed by US veal producers, is planning a national campaign to promote veal consumption and to answer concerns about the treatment of veal calves. The campaign will be handled in-house, though Veal USA is considering taking on agency help for a spring celebrity chef tour.

PUBLIC RELATIONS AWARDS 2000: Campaign - The Parker Bishop Award Best Crisis Management Campaign.

WINNER Aborted Maiden Cruise of P&O Cruises Superliner Shandwick International The maiden voyage of P&O Cruises' new superliner, the pounds 200 million Aurora, on 1 May 2000 was prefaced by two weeks of concentrated promotional activity, the climax of almost three years' publicity work ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

and introduce additional services such as international coverage. The calls have significantly reduced ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

, focus group research carried out by Research International for BITC, reveals a problem that needs ...

MEDIA: Why even MacKenzie might not save the Mirror

and the News of the World have been put on red alert . News International are worried: the former Sun ... . and there have been good splashes. News International s titles are sharing something of the same slide ...

CAMPAIGNS: NatWest makes student grade - Media Relations

debt. Specialist broadcast consultancy Bulletin International liaised with target broadcast media ... reached an all-time low. Client: NatWest PR Team: In-house/Bulletin International Campaign ...

CAMPAIGNS: SPORT; The Derby gets a dose of salts

Client: United Racecourses PR Team: Craigie Taylor International Campaign: Promotion of the 1996...Client: United Racecourses PR Team: Craigie Taylor International Campaign: Promotion of the 1996 Vodaphone Derby Budget: pounds 75,000 Timescale: December 1995 to July 1996 A combination of inclement weather and the National Lottery meant a bad year for bookies and racing in general ...

FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper

CD-ROMs or the Internet INTERNAL COMMS: Electronic newsletters reach international offices...via CD-ROMs or the Internet INTERNAL COMMS: Electronic newsletters reach international offices ... internal e-news publications category in this year s Communicators in Business awards, TOMNET News is a monthly internal company newsletter for Total Oil Marine employees. Disappointingly, however ...

MEDIA: Paper pricing war re-ignites

s News International with a bizarre promotion to give its readers a free copy of the Times....s News International with a bizarre promotion to give its readers a free copy of the Times ... . The move follows News International s decision to cut the price of Monday s Times from 30 pence to 20 ... that the Independent was aiding News International by encouraging sampling of the Times, which is recognised as one ...

MEDIA: BRIEFS

, executive director of News International Television, has been appointed non-executive director ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.