Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
, Snare's remit covers consumer and commercial marketing communications, internal communications, digital ...
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Pepsi Max unites football and music stars in Facebook app
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
and digital, PepsiCo International, said: "Pepsi and its parent company PepsiCo have a legacy of implementing ...
Yahoo appoints internal candidate Spilman as chief marketing officer
21 May 2012 | by Sarah Shearman
Yahoo's interim chief executive Ross Levinsohn has rejigged the company's management team, naming Mollie Spilman, head of marketing for the Americas, as its new chief marketing officer. .
Samsung launches social media hub for Olympics activity
18 May 2012 | by Sarah Shearman
, such as Kids Company and International Inspiration. Follow Sarah Shearman on Twitter @Shearmans ...
My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
of internal meetings, including one with GroupM finance. Then I m locked away in the office with only time ...
Hub Digital Networks launches into digital out of home sector
16 May 2012 | by Nick Batten
-house. Acentic Media is an international provider of digital TV services for hotel chains predominantly ...
Groupon nearly in the black as it cuts losses by 96%
15 May 2012 | by Sarah Shearman
The company, still in its first year on the stockmarket, made a maiden operating profit of $39.6m after revenue surged 89% year on year to $559.3m. Revenues in North America rose 75% to $238.5m while international revenues surpassed that figure, climbing 101% to $320.7m for the same period. It has cut ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ...
How social media is removing the barriers between corporate and consumer brands
14 May 2012 | by Cathal Smyth
Carnival International Airlines Group 5 ARM Holdings Barclays Vodafone Tesco ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
spring. Although international expansion is at the back of its mind, Gissing says the UK food market ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
