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Kellogg boss departs as food giant kicks off global rebrand

, the senior vice-president and head of Kellogg International. A source close to the business said that its ...

BA harnesses Facebook to help Brits home for Olympics

It is giving away 240 flights, each matched with a Games ticket, from 20 selected international destinations, including former Olympic host cities Sydney, Moscow and Los Angeles. The airline, one of the top domestic sponsors of the London 2012 Games, is casting the promotion as an attempt to give British ...

Pepsi Max unites football and music stars in Facebook app

and digital, PepsiCo International, said: "Pepsi and its parent company PepsiCo have a legacy of implementing ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

internal communication and engagement as external. Then there's the explosion of social media. 'When I ... into the project, from the internal supply chain to creative agencies working on imagery and core messages ...

Lufthansa introduces Berlin routes

sold its loss-making UK regional and international airline BMI to International Airlines Group ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

, Snare's remit covers consumer and commercial marketing communications, internal communications, digital ...

Brand builder: Under Armour

at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ... . Use those deals struck in the US and elsewhere that have international appeal. - Don't overpay ...

Media360: Virgin Media marketing chief on David Tennant signing

. Gilbert credited the sponsorship with helping create internal advocacy for the brand, explaining ... staff with the brand via an internal communications programme, Gilbert revealed. "We are beginning ...

Brand Manager of the Week: Malcolm Parkinson

it says on the tin'. Do you have a marketing mentor? Bill Hewins, vice-president, international ...

RAC hires John Orriss to head marketing

Breakdown service RAC has appointed former News International sales director John Orriss to head...became sales director at News International last summer after leaving Sky, where he held the director ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.