Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
s flagship international football tournament. In the face of intense competition for share of voice from ...
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The Football Association of Wales calls in Freshwater
23 May 2012 | by John Owens
a branded mobile unit to schools, high-profile events and Wales international home matches. The unit ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
international congress, held every three years. This time, the organisers have reduced the consideration set ...
RAB celebrates 20 years of championing commercial radio
23 May 2012 | by Arif Durrani and Ben Hall
in new media at News International. Back then, commercial radio was in the doldrums. But Stephen Miron ...
Alastair Campbell returns to PR with Tim Allan's Portland
23 May 2012 | by Danny Rogers
in 2001, is now an international public affairs and corporate comms consultancy, which last month sold a ...
Sector Insight: Cider
22 May 2012 | by Jane Bainbridge
number of senior international sales and marketing roles, most recently as marketing director at Nigerian ...
MHP Health Mandate appoints RCS director Alison Cook
22 May 2012 | by Hannah Crown
the internal public affairs and comms offerings. She said the combination of policy and comms at MHP led ...
M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
of the programme. We are well on track to become a truly international multi-channel retailer." M ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
and Tesco are international if not global and increasingly globalising their operations. It s a question ...
Media360: Printed newspapers have a healthy future says Evening Standard man
22 May 2012 | by John Reynolds
't be the right balance gong forward." News International previously failed to introduce a new trading ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
