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From 1930s 'Brand Man' to today: the evolution of the brand manager

internal communication and engagement as external. Then there's the explosion of social media. 'When I ... into the project, from the internal supply chain to creative agencies working on imagery and core messages ...

Camargue founder Andrew Litchfield steps back from day-to-day role

Litchfield, agency MD for nearly a quarter of a century, has been replaced in the role by Jo Lloyd, formerly director of the corporate and business-to-business team. The move also follows on from the recent departure of former associate director Graeme Buck to become head of PR and internal ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

international expansion and long-term investment in quality communications and innovation. Yes ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

reasonable living over the years renaming things, so I instinctively agree with you. Some minor internal ... of 'learnings'. With a bit of luck and skillful internal positioning, this structure will create ...

DataXu appoints Bruce Journey as international MD

to head up its international operations....Journey, who was previously chief revenue officer, has taken the role of managing director, international, and will be responsible for expanding the company's presence across EMEA, Latin America and Asia ... said: "As we ramp up our international operations, we will continue our focus on being a neutral ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

and international director, Royal Mail ...

Ebiquity acquires Fairbrother Lenz Eley for up to £11m

Marketing effectiveness consultancy Ebiquity has agreed to acquire international media auditing

Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

be outsourced, but a fundamental internal process can't. Even the old-fashioned 'the right product, in the right ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

International, customer behaviour campaign Tullo Marshall Warren, the 12 serves of Christmas Best ...

Credit Suisse sponsors Bloomberg+ iPad app

deal brokered by Havas Media International..... David Goodall, managing partner at Havas Media International, said, "Bespoke research undertaken by Havas Media International and Credit Suisse provided the insight that their target audience of high ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.