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Apple cements most valuable brand status as UK's giants slide

and Tesco are international if not global and increasingly globalising their operations. It s a question ...

Playboy 'press to play' by DDB Paris

In October last year, DDB Paris won the pitch for Playboy Fragrances international communications. Playboy is launching a range of shower gels, body sprays and, later this summer, fragrances. ...

Trading places: this week's people moves

Pring , the former managing partner of Dare , as its international managing partner. ( Campaign ... Week ) WPP's GroupM has appointed veteran international media agency executive Mike Tunicliffe ...

P&G launches London 2012 Olympics campaign

is part of a decade-long global sponsorship deal with the International Olympics Committee, running until ...

Tobacco branding ban debate: reaction from all sides

, Japan Tobacco International (JTI) UK "Put simply, this will not work. We hope common sense ...

Alan Mitchell: Advertisers, face it, your consumers hate you

a way of addressing its own internal 'tragedy of the commons' dynamic: every brand wants to gain ...

The Body Shop signs up Lily Cole as global brand ambassador

. Ann Massal, international brand director of the Body Shop, said: "Pulse is a heartbeat ...

P&G marketing chief urges 'do and learn' experimental culture

with the International Olympic Committee and it's on-going 'Thank You Mum' ad campaign . He said: "We all know ...

P&G Marc Pritchard: The full WACL speech

world order. I m talking, of course, about our partnership with the International Olympic Committee ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

and international director, Royal Mail ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.