Brand Manager of the Week: Malcolm Parkinson
23 May 2012
it says on the tin'. Do you have a marketing mentor? Bill Hewins, vice-president, international ...
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Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
Telegraph, The Times, Reuters, The Huffington Post, the Press Association and Metro International. Overall ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
and Tesco are international if not global and increasingly globalising their operations. It s a question ...
Consumer: Lego builds brand quality at St Pancras
18 May 2012 | by Hannah Crown
Lego and St Pancras International teamed up to create the world's tallest Lego Christmas tree at St...Campaign: World's Tallest Lego Christmas Tree at St Pancras International Client: Lego/St Pancras International PR team: Bright PR for Lego; Place PR for St Pancras International Timescale ... for St Pancras International. It also displayed posters around the station promoting the switch ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
international expansion and long-term investment in quality communications and innovation. Yes ...
Procter & Gamble consolidates Pampers European and UK comms
17 May 2012 | by Sara Luker
of sluggish economic growth in the West, higher costs for raw materials and internal restructuring. P G ...
iLuv calls on Clarion Communications to spread word in UK
15 May 2012
The consumer campaign will see Clarion, which won the brief following a pitch process, driving awareness of iLuv. This will involve a programme of events, product placement and social media support. Christian Corney, buying and marketing director at Harvard International, which exclusively distributes iLuv ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
spring. Although international expansion is at the back of its mind, Gissing says the UK food market ...
Timex hires MHP to attract young watch buyers
11 May 2012 | by Sara Luker
Robillard, international marketing manager, Timex said: Brand at MHP has clearly understood the work we ...
Helen Edwards: How Samsung trumped Nokia
09 May 2012 | by Helen Edwards, PPA, Business columnist of the year
internal structures and sassier design propelled it with irresistible force to pre-eminence. Nuggets ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
