Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
and Tesco are international if not global and increasingly globalising their operations. It s a question ...
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RAC hires John Orriss to head marketing
23 May 2012 | by Matthew Chapman
Breakdown service RAC has appointed former News International sales director John Orriss to head...became sales director at News International last summer after leaving Sky, where he held the director ...
The AA calls £7 million advertising review
03 May 2012 | by Jeremy Lee
picked up the 32 million integrated Saga account after an internal review. Saga had previously worked ...
Hertz calls review of £10 million pan-Euro media
26 Apr 2012 | by Nick Batten
The car-rental company has issued RFIs via the marketing strategist Procurian and agencies have been invited to submit initial information online. Initiative, the incumbent, won the account in 2009 after a pitch against Manning Gottlieb and OMD International, which held the UK and European ...
Anthony Hilton: Bahrain F1 sponsors on a crash course
19 Apr 2012 | by Anthony Hilton
, one would have thought the mobile company, and the other major international sponsors of Formula 1 ...
Campaign Viral Chart: Dramatic surprise at the top of the chart
13 Apr 2012 | by Ben Hall
in the chart. After viral success with his H M bodywear ad, the international sports superstar rejoined ...
Honda UK chief Martin Moll on boosting lacklustre sales
05 Apr 2012 | by Alex Brownsell
, referred to internally by monikers such as 'My Honda' and 'Honda World'. The platform, which remains ...
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
and international director, Royal Mail ...
Campaign Viral Chart: Sex, sex and sex in top three positions
02 Mar 2012 | by Ben Hall
?' by Havas Media International 18,545 shares this week All time: 10 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
