Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
and Tesco are international if not global and increasingly globalising their operations. It s a question ...
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Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ... . Use those deals struck in the US and elsewhere that have international appeal. - Don't overpay ...
Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
. In addition, 10 international retailers are planning to open their first UK stores in Trinity Leeds ...
Sector Insight: Childrenswear
02 May 2012 | by Jane Bainbridge
to School and Easter 5 or less campaigns. He has also worked for Wal-Mart international as global marketing ...
Bench hires Canoe as UK consumer PR agency
03 Apr 2012 | by Sara Luker
. Bench international marketing manager Emily Frazer said: At Bench, we take inspiration from our ...
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
and international director, Royal Mail ...
Canterbury replaces Nike as England rugby kit provider
02 Mar 2012 | by Alex Brownsell
the kits for several international rugby union teams, including New Zealand, Australia, and Ireland ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
often comes from clients, but also from customer insights gained from its international network ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
, films and travel to international news and events Collegial 80% of NTAs say that women should ...
C&A issues brief ahead of global advertising campaign
16 Feb 2012 | by Anne Cassidy
C&A, the international clothes retailer, is looking for an agency to handle a global advertising
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
