Pepsi Max unites football and music stars in Facebook app
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
and digital, PepsiCo International, said: "Pepsi and its parent company PepsiCo have a legacy of implementing ...
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Kellogg boss departs as food giant kicks off global rebrand
29 May 2012 | by Sarah Shearman
, the senior vice-president and head of Kellogg International. A source close to the business said that its ...
Brand Manager of the Week: Malcolm Parkinson
23 May 2012
it says on the tin'. Do you have a marketing mentor? Bill Hewins, vice-president, international ...
Sector Insight: Cider
22 May 2012 | by Jane Bainbridge
number of senior international sales and marketing roles, most recently as marketing director at Nigerian ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
and Tesco are international if not global and increasingly globalising their operations. It s a question ...
Kerry Foods marketing chief Chapman joins Kraft
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
became international marketing officer at the company last September. His move comes less than a ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
spring. Although international expansion is at the back of its mind, Gissing says the UK food market ...
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
% of respondents did not have or have not used internal procurement teams to make their agency selection decisions ... prefer to work with owner-managed firms, while 10% of respondents wished to work with an international ...
New York Bakery Co kicks off £3m ad review
10 May 2012 | by Jeremy Lee
-naked street performer, John Burck, busking at St Pancras International station wearing cowboy boots, a cowboy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
